Your Profit is (Y)our Priority

Have you heard the saying – Proof of the pudding lies in the eating.

Same way, Proof of the success of a business(startup) lies in the profit. Do you agree?

Unfortunately, today most of the startups are more focused on funding rather than revenue, and even less on profit. Many times we forget that funding in any form (be it Loan, Angel or Equity) has to be repaid and specially if it is Equity or Angel, it has to be repaid many folds.

The only money a startup or business really owns is the money from a customer (of course after the delivery of the product or service). This brings us to the importance of customer acquisition.

Personally, I have been selling for zillion years, because, I started selling when I was just 10 years old (So, don’t ask  me how old I am, I am just Zillion+10 years old). I am excited to say that I am still actively involved in selling.  But more than that, I am into helping salespeople to increase their sales.  Even more importantly, I enjoy supporting Startups and SMEs to improve their revenue and profit.

Based on my experience, I have noticed that most sales-people are too eager to take the credit for an order, even if they have played very small role in the process. However, when it comes to losing an order, they are convinced that it is not their fault. They blame the competitor, the product, the price, the quality, credit terms, the management etc, etc. It’s almost impossible to make them take the ownership of failure.

 Without going into the details of why orders are lost, I prefer to focus on how to make sure that we have better chance next time. Would you agree?

As I mentioned, I have been in selling for ages and even today,  I make sales calls not only for my business, but also my clients’ business. With all this experience, I have come to the conclusion that

Selling Skills play a vital role in Selling. Period.

One of my favourite quotes is

An Average product + Great selling skills will always beat A Great product + average selling skills”.

Here is an important question you have to ask yourself – Is your company dependent on Great Product(s) or Highly Skilled sales people? Of course, if you have both, it will be unbeatable.

 Remember – it is possible that with proper Training, Skills can be taught to anybody.

Unfortunately, many business owners do not mind paying huge salaries to their sales people, but are hesitant to  invest even 10% or 20% of CTC (Cost to Company) for their training. The reason is simple. They don’t understand that money invested on Effective Training gives the highest ROI.

Remember that in today’s competitive market where a product does not have a strong USP, a skilled   and well trained sales person can become the USP of the product.

Training your sales Team  is not a cost of doing business,  but a must for profitable business.

So, if you agree that the success of a business should be measured by profit and if the profit is related to revenue, then you must be focused  on sales. And for sales to happen, training sales people is the one and only key in your control.

Are you in Business or Sales?

Hello Friends! We are really EXCITED to share that recently our CEO Mr. Yathiraj Agarwal was interviewed by Entrepreneurs Rumble. We are glad to share the video.



Please do share this video with people who can benefit. We would also Love your feedback here as well as on our FaceBook page I Love Profit .

What do you think about Training?

I think it was Og Mandino who said that if we have to learn from our own mistakes, one lifetime is not enough. Hence we need to be smart enough to learn from the experience of other people.
There are many ways to learn from others – Reading Books, Watching Videos or Listening to Audios. However, the Best & the Most Effective method is attending Training Programs.
Please Like, Comment & SHARE if you agree.
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Benefit of Training

My Life changed in 1989 when I attended my First PAID Training Program and it was very expensive (INR 3000 in 1989).

I believe that one of the reasons it made a huge impact on me was because I had paid for it with my own hard-earned money. Before that I had attended many programs and since they were all free (for me), I probably did not pay much attention during the program.

The message I got from that training was that the value we receive is directly proportional to the money we invest. What is your opinion?

I would love to hear your experience.

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Your comments will be highly appreciated.

Sales Success

You may need to read this message 2 or 3 times
before you understand the Real meaning.

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Share your understanding in the comment section.