Live with YOUR Idea

You have been dreaming of starting a business on your own.

And suddenly, you have a great idea, which you think is a winner.

How do you convert the dream idea to reality?

There’s only one way: LIVE with it.

Live with it by carrying the idea along with you mentally all the time.
Stay focused on it,
experience it.
You may love it or you may doubt it…..
The idea may scare you,
you may have lots of doubts in your mind about the idea,
you can even be a  devil’s advocate…. and so on.
What ever it may be, simply live with it.

Once you have lived with it enough, the idea becomes familiar to you…..
It is not a new idea to you anymore, and you have a fairly good view point of the same.

Now is the time to keep the idea on a Pedestal. Stay away from it, by disconnecting yourself from the idea, and start analysing it as all others would do. Evaluate from the view point of your customers, peers, the industry, competitors, employees, vendors and even your own self.

Idea validation

Suddenly you will find that you are aware of a lot of dimensions which you had not thought of earlier. Also you will be able to find the strengths and flaws of your original idea. Further you will be able to think of improvements to make the idea more powerful as well as realise the limitations you may have to overcome.

In other words, having lived with your idea, and analysed  the same from others’ point of view, you are sure to come up with your own new found ways of communicating and applying it in real time scenario.

In conclusion, even more important than having an idea is to examine it from various angles before  implementing, improving or even discarding.

To learn more about Idea Validation, Funding, Success Psychology and Customer Acquisition Click here

The author of this article is Muralidharan Margabandhu


If your answer is YES to any/ all of above questions, then find out how you can Benefit from our Power-packed and Practical Workshop to Solve YOUR Startup Problems.

This workshop is designed to help existing Startups to understand the real problems behind their problems. It will also help want-to-be Startups to know the possible pitfalls and how to avoid them. We can guarantee you that this will be highly Beneficial to you if you are 100% committed to working hard on your Idea/ Startup and follow the strategies you will learn in this workshop.

The workshop will help you to learn:-

  • Idea Validation – One of the main reasons Startups fail is they don’t know how to validate their idea and do not find out if it will be commercially viable. This session will be equally valuable for existing Startups as well as those who want to start.
  • Funding – Almost every Startup needs Funding at some stage or the other. However, very few entrepreneurs know what are the various options available to them and what is expected from them. Here you will not only learn various avenues available to you, but you will be able to understand which is the Best option for you. We will also prepare you to be Fund-ready.

  • Psychology of Success – You surely realise that Startup is not everybody’s ‘Cup of Tea (or Coffee)’ Right? You  know there will be problems and challenges on the way. But do you know how to motivate yourself and your team when things are falling apart in spite of your best effort. Do you know how to handle Frustration, Failures, Rejection, Fear, Lack of support from Family & Friends etc.?  Would you like to know how? Well, we promise you that you will know exactly what to do by the end of the workshop.
  • Sales/ Revenue generation – Everyone knows that ‘Making Money’ is a must for every Business, but many times they forget that the only way to generate revenue is through SALES of their Product/ Service.

One of the biggest mistake made by Startups (and even normal Business people) is not understanding the importance of Sales. And even if they understand the importance of Selling, most of them don’t like selling and of course, they don’t know how to sell. In this workshop, you will know the Basics of Sales Process.

You have some Great News, but before that here is a question – How many times have you come across 2 experts, each with entrepreneurial experience spanning over three decades, and still in action?

Solve YOUR Startup Problems is a proven program that has been developed by 2 of the Best Trainers and Coaches –

Yathiraj Agarwal 

Yathiraj Agarwal, popularly called Profit Engineer is the Founder & CEO of Ya Training, a Premier Training Organisation. He is a graduate from B.I.T.S., Pilani  with an experience of 40+ years.

Yathiraj is an International Trainer, Business Coach and a Motivator par excellence. He is a Member of ISTD, Premium Pioneer and a Mentor of Startups Club, Chief Mentor of Indus Arena, Delhi and a Faculty of Madras Management Association. He creates a life-long impact on the participants by improving their Self-esteem and helping them Bring out their Best.

To know more, visit

Muralidharan Margabandhu

Muralidharan Margabandhu is the Founder and Principal Consultant of Marg Consulting.

A Business Turnaround Expert and Mentor with a business experience of 35+ years, Muralidharan helps SMEs to earn more profits through systematic approach, optimised productivity, and running the business through systems, resulting in a complete Turnaround. He is also a subject specialist in Debt Management, with focus in  SMEs, a rare breed indeed.

Muralidharan has been a part of number of Startups. He does empathize with the emotions, pains, challenges and limitations that the startups face and mentors them with a complete understanding.

To know more, visit

Who should participate:

This workshop will be highly beneficial & relevant to every Business Owner, but it is a must for

·   Anyone who is planning to start a Business

·   Someone who has started a Business (specially in last 3 years or so)

This is a complete Program which starts with a Highly Beneficial Workshop.Value Proposition:

·  Workshop                                – Rs. 14,999/-

·  30 Minutes one to one          – Rs.   5,000/-

·  4 Webinars                             –  Rs.   5,000/-

·  Private FaceBook Group     –  Rs.  3,000/-

·  WhatsApp Group                  –  Rs.  2,000/-

·  Email support for 30 Days  –  Rs.  3000/-

Total Value: Rs. 32,999/-  (Thirty two Thousand Nine Hundred Ninety Nine Rupees Only)

However, since our Goal is to help existing Startups to become Successful FASTER as well as New Startups to start on the right footing, here is a GREAT OFFER for Fast Action-takers.

Workshop Date:  Chennai – 25th February 2018, Sunday and Bangalore – 3rd March 2018, Saturday

Event time                :  9.30 am to 6.00 pm

BEST OFFER             –   Register by 10th February 2018 to attend the workshop at Just Rs. 5999/-

Next BEST OFFER   –   Register by 15th February 2018 to attend the workshop at Just Rs. 6499/-

After that (if any seat is available) you can still get a Discount of Rs 25,000/- and attend @Rs. 7999/-

No. of Participants will be restricted to 20 Startups so that we can give you all the Personal attention you desire and deserve.

Here are some added Benefits/ Offerings:

·  Bring along your Co-Founder(s), Team member(s), Spouse or even a friend at a huge 50% Discount.

·  Repeat the Program Pan India @ 50% Discount

For more information and/ or Registration, call +91-88256 38345 or mail  NOW!

Your Profit is (Y)our Priority

Have you heard the saying – Proof of the pudding lies in the eating.

Same way, Proof of the success of a business(startup) lies in the profit. Do you agree?

Unfortunately, today most of the startups are more focused on funding rather than revenue, and even less on profit. Many times we forget that funding in any form (be it Loan, Angel or Equity) has to be repaid and specially if it is Equity or Angel, it has to be repaid many folds.

The only money a startup or business really owns is the money from a customer (of course after the delivery of the product or service). This brings us to the importance of customer acquisition.

Personally, I have been selling for zillion years, because, I started selling when I was just 10 years old (So, don’t ask  me how old I am, I am just Zillion+10 years old). I am excited to say that I am still actively involved in selling.  But more than that, I am into helping salespeople to increase their sales.  Even more importantly, I enjoy supporting Startups and SMEs to improve their revenue and profit.

Based on my experience, I have noticed that most sales-people are too eager to take the credit for an order, even if they have played very small role in the process. However, when it comes to losing an order, they are convinced that it is not their fault. They blame the competitor, the product, the price, the quality, credit terms, the management etc, etc. It’s almost impossible to make them take the ownership of failure.

 Without going into the details of why orders are lost, I prefer to focus on how to make sure that we have better chance next time. Would you agree?

As I mentioned, I have been in selling for ages and even today,  I make sales calls not only for my business, but also my clients’ business. With all this experience, I have come to the conclusion that

Selling Skills play a vital role in Selling. Period.

One of my favourite quotes is

An Average product + Great selling skills will always beat A Great product + average selling skills”.

Here is an important question you have to ask yourself – Is your company dependent on Great Product(s) or Highly Skilled sales people? Of course, if you have both, it will be unbeatable.

 Remember – it is possible that with proper Training, Skills can be taught to anybody.

Unfortunately, many business owners do not mind paying huge salaries to their sales people, but are hesitant to  invest even 10% or 20% of CTC (Cost to Company) for their training. The reason is simple. They don’t understand that money invested on Effective Training gives the highest ROI.

Remember that in today’s competitive market where a product does not have a strong USP, a skilled   and well trained sales person can become the USP of the product.

Training your sales Team  is not a cost of doing business,  but a must for profitable business.

So, if you agree that the success of a business should be measured by profit and if the profit is related to revenue, then you must be focused  on sales. And for sales to happen, training sales people is the one and only key in your control.

4 Tips on making Your IDEA Successful

Do you believe that Idea is the HEART of a Startup?

Will you also agree that every Idea needs to be polished?

Startup Idea

If your answer is yes to both the questions, then Why is it that some Great Ideas Fail and some not so great ideas succeed?

Here is one of the main reasons-

Most startups have an Idea, but they rarely go through the process called Idea Validation. Most of the Founders talk to just a few people like their friends, family and relatives. Based on the feedback they get, they decide to continue or drop the idea. They fail to understand the weightage they should give to the suggestions and feedback of these people.

Here is a fact, which is not understood by most Startups. When people give you a feedback, on your idea, their feedback depends less on the idea and more on the following two factors:-

  1. How much do they like you.
  2. How much confidence they have in you.

So, their feedback is less about the idea, and more about their liking and confidence.

To know more about Idea Validation, Funding, Success Psychology and Customer Acquisition, visit Solve YOUR Startup Problems

In other words, using your friends and family for idea validation itself may not be a Valid idea.

On the other hand, it may be a good idea to talk to the following 4 people before you invest your Time, Effort and Money in your Idea (startup).

1. Prospective Customers

The purpose of an Idea is to create a product/service that will be bought by customers.  Hence, approval of the idea from prospective customers is most important.  Paying customers will assess the product with more seriousness. So the feedback from their point of view is more valuable.

People who are asked to try without payment and/ or Free Trial may not be too specific or critical of the product/Service because they may not want to hurt you

2. Competitors, if any

Meeting competitors or those who are into similar product will give you an idea about the challenges that they are facing. Also you may get information on the market scenario, the price point, and other relevant details. This can be very useful in your planning.

To know more about Idea Validation, Funding, Success Psychology and Customer Acquisition, visit Solve YOUR Startup Problems

3. Specialists and Experts

Whenever possible, try to meet Specialists and experts in the field. They will be able to plug the hole in the concept/idea, if any. They can also add value to the idea. They may connect you to the right people in the industry, too.

4. Similar Products/ Services

Find out if any other business is working with similar idea.  If yes, meet them . Get to know what they are doing. Also meet business owners who are successful and those who are not. I am sure you will agree that we need to learn from the successful businesses is as important as learning from the mistakes of the failed businesses.

Meeting the above people will save a lot of time and effort in your startup journey. Meeting these people will help you to understand and validate your idea. They can also provide answers to those questions you have been asking to yourself. This exercise also may provide clarity leading to course corrections where ever needed.

In conclusion, it will be better to remember that an Idea which is validated by right people is more beneficial rather than just a Great Idea. This is extremely important for any business and specially a Startup.

If you want to know how we can help you in your Startup, please go to Solve YOUR Startup Problems

Please share your feedback and suggestion to or WhatsApp to +91-88256 38345

Are you in Business or Sales?

Hello Friends! We are really EXCITED to share that recently our CEO Mr. Yathiraj Agarwal was interviewed by Entrepreneurs Rumble. We are glad to share the video.



Please do share this video with people who can benefit. We would also Love your feedback here as well as on our FaceBook page I Love Profit .

What do you think about Training?

I think it was Og Mandino who said that if we have to learn from our own mistakes, one lifetime is not enough. Hence we need to be smart enough to learn from the experience of other people.
There are many ways to learn from others – Reading Books, Watching Videos or Listening to Audios. However, the Best & the Most Effective method is attending Training Programs.
Please Like, Comment & SHARE if you agree.
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Benefit of Training

My Life changed in 1989 when I attended my First PAID Training Program and it was very expensive (INR 3000 in 1989).

I believe that one of the reasons it made a huge impact on me was because I had paid for it with my own hard-earned money. Before that I had attended many programs and since they were all free (for me), I probably did not pay much attention during the program.

The message I got from that training was that the value we receive is directly proportional to the money we invest. What is your opinion?

I would love to hear your experience.

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Your comments will be highly appreciated.